Fintech Innovations and Their Influence on Consumer Financial Behaviour (International Journal of Data Science and IoT Management System)

Summary

• Mobile payments and UPI represent the largest share of consumer fintech application usage at 45% in 2025.p.5
• Average monthly transaction volume per user increased from 4 under legacy channels to 82 under integrated fintech apps.p.6
• Active micro-savings accounts expanded to 38.0 million by 2025, with average monthly savings per user rising to ₹400.p.6
• Monthly average outstanding debt per BNPL user reached ₹3,800 in December 2025 while the 30-day repayment rate dropped to 94.2%.p.6
• The five-year capital budgeting analysis of the fintech platform yielded a Net Present Value of 284.5 Crores.p.7
• The fintech integration achieved an Internal Rate of Return of 38.6%, far exceeding the 10% discount hurdle rate.p.7

Key insights

1. Initial capital expenditure for the platform deployment stood at 45 Crores in 2020.p.7
2. Annual operational expenditure scaled from 12 Crores in 2021 to 48 Crores in 2025.p.7
3. The fintech investment recovered its initial capital expenditure in 2.4 years.p.7
4. The project achieved a Benefit-Cost Ratio of 2.76, generating 2.76 rupees in cash savings and operational value per rupee spent.p.7
5. Under a 20% operational maintenance cost increase, the project NPV remained positive at 252.4 Crores with an IRR of 34.8%.p.7
6. The machine learning risk engine reduced false-positive risk alert ratios from 7.5:1 under manual auditing to 1.3:1.p.7
7. Transaction speed and convenience was identified as the main reason for adopting fintech apps by 36% of users.p.6
8. A pilot program monitored daily transaction logs of 500 active mobile banking customers at HDFC Securities.p.4