Evaluation of Digital Wallet Adoption and Consumer Payment Preferences in Emerging Fintech Markets (Aposta)
Summary
- The empirical study analyzed primary data gathered from 520 active mobile payment users selected through stratified sampling in Vietnam.p.1
- Perceived Convenience achieved the highest overall construct evaluation with a mean score of 4.05 on a 5-point Likert scale.p.14
- Structural Equation Modeling demonstrated adequate model fit with a χ²/df ratio of 1.71, CFI of 0.962, and RMSEA of 0.051.p.18
Key insights
- Perceived Value (β = 0.284) and Convenience (β = 0.267) exert the strongest positive influence on Digital Wallet Adoption.p.18
- Digital Wallet Adoption directly shapes overall Consumer Payment Preference with a significant standardized impact (β = 0.312).p.18
- Convenience is rated highest among all studied constructs with an average mean score of 4.05.p.14
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p.22Topics and entities
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