Association of Kenya Insurers

Company · KE · 2 documents

Key number

2.44 %

Kenya Overall Insurance Penetration Rate in 2024. International Journal of Marketing Strategies p.3

Key number

166 billion USD

Projected African Digital Insurance Capacity by 2034. Journal of Strategic Management p.13

Evolution of Bancassurance Toward Omnichannel, Embedded, and Personalized Distribution: Evidence from Kenya and Global Markets

Research paperInternational Journal of Marketing StrategiesOctober 202619 pages

Bancassurance gross written premiums in Kenya grew from KES 19.5 billion in 2019 to KES 35 billion in 2023, representing a growth of 79.4%.

Digital Disruption in Insurance and Skills Development: Advancing the INSETA Mandate: A Conceptual Review of Technology-Driven Workforce Transformation in the Global and African Insurance Sector

Research paperJournal of Strategic ManagementOctober 202617 pages

A literature review of 51 studies on insurance human-resource transformation revealed that digital literacy and skills development was the most prominent research theme, appearing in 68.6% of publications.