The Banking Expectation Gap: Global Consumer Edition
Celent surveyed 2,515 global consumer banking customers across five global regions to assess satisfaction, switching attitudes, and technology expectations.
Company · VI · 2 documents
Celent surveyed 2,515 global consumer banking customers across five global regions to assess satisfaction, switching attitudes, and technology expectations.
The study investigates electronic banking adoption intention among Generation Z in Ho Chi Minh City based on 484 valid survey responses collected from 2024–2025.