Bradesco

Company · BR · 1 documents

Key number

186 billion

Total banking transactions in 2023. OpenAlex (recherche mondiale) p.2

Data-Driven Modeling of Internet Banking Adoption: Perceived Barriers and Consumer Innovativeness

Research paperOpenAlex (recherche mondiale)December 202615 pages

A quantitative study surveyed 200 digital channel users using structural equation modeling (PLS-SEM) to analyze barriers to internet banking adoption.