More and More Households are Paying for AI

This visualization displays the growth in paid AI subscriptions among US households, showing household penetration reaching 2.2% in April 2026 and average monthly spend per subscribing household reaching $31 by May 2026.
| Label | Value shown on the chart |
|---|---|
| Apr '26 - Share of US Households with paid AI subscriptions | 2.2% |
| May '26 - Average monthly spend on AI subscriptions | $31 |
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